Mira, which the company is calling, the “google for beauty,” launched yesterday. The search engine’s new mobile app is available for iOS, or users can use its beta version at AskMira.com. 

The company states, “Mira is democratizing the world of beauty by translating millions of product reviews into digestible product synopses. Users can find out what consumers really think, do side-by-side comparisons, and click-through to purchase their favorite products for the best price.”

There is also a way to ask other users for advice and get product recommendations from users with similar skin types.

Mira was founded by Stanford graduates Jay Hack and Brandon Garcia.

The platform leverages the duo’s expertise with facial recognition and artificial intelligence to help consumers not only find the right products for them, but also join an active community of diverse consumers ranging from novice to connoisseur, all with a common passion for beauty. 

Built by and for its community, Mira gets smarter the more active its users become, whether that be posting product reviews, answering questions, or lending feedback.

Hack says, “We like to think of Mira as the world’s most knowledgeable beauty insider in your pocket. It allows users to ask any beauty question on their mind and receive answers from real consumers with diverse backgrounds, taking them from beauty consumer to beauty connoisseur.”

Mira is backed by investors including Unilever Ventures, e.ventures, Founders Fund, 14W, Great Oaks Venture Capital, and more.

Photos: via Instagram/AskMiraBeauty